Danish Crown
Turning Factory Floors into a Talent Magnet
The Challenge
Danish Crown, one of the world’s leading food manufacturers, needed to completely refresh their employer brand photography.
Their factory roles were highly skilled, fast-paced, and essential, but their visuals didn’t reflect the real culture, diversity, or energy inside the business.
They needed a bold, people-first image library that truly represented their workforce, values, and team culture, something immersive, powerful, and designed to attract top talent.
The Strategy
We took a targeted, immersive approach, choosing three factories, each with different demographics and processes, to capture the full spectrum of life at Danish Crown.
At each location, we ran a high-energy, action-packed shoot, designed to:
Highlight real employees. Showcasing expertise, teamwork, and daily life on the ground.
Capture process diversity. From precision engineering to hands-on craftsmanship.
Create an authentic, story-driven atmosphere. Giving potential employees a real sense of the company’s culture and values.
How We Brought it to Life
We balanced dynamic action shots with striking, character-driven portraits, ensuring every image felt:
Real. No stock photos, only authentic, candid moments.
Diverse. A true reflection of Danish Crown’s workforce.
Aspirational. Work that looks rewarding, teams that feel welcoming.
The Impact
A fresh, modern employer brand identity, positioning Danish Crown as an industry leader.
A visually rich, diverse image library, equipping them with high-impact assets for recruitment and marketing.
Portraits that humanize the brand, putting real employees front and center.
Compelling recruitment campaigns, with visuals that attract the right talent and reinforce company culture.
Now, their visuals don’t just show factory work, they sell the career potential behind it.
Ready to build an employer brand that turns heads?
Work in use.
Portraits, details, interactions and ‘at work’ shots have provided the company with a library of images that feels true to who they are and used in all forms of media
The images we carefully captured for Danish Crown are prominently featured on their website, beautifully showcasing the company’s vibrant and dynamic personality while effectively helping to attract new talent in the competitive market.
Highlights from Danish Crown’s testimonial
“Kins Photographic completely transformed how we present our UK workforce.”
“Before working with Sophie, our imagery felt uninspired, limiting, and didn’t reflect our amazing people.”
“Sophie wasn’t just there to take pictures—she truly got under the skin of our organisation.”
“Her energy is infectious, and her ability to connect with people brought out the best in everyone.”
“What could have been awkward or stressful became a series of team-building days. The positive feedback from the factory floor spoke volumes.”
“The results are nothing short of transformational.”
“Sophie gave us visuals that truly bring our people to life—images that reflect who we are, what we do, and the pride we have in our work.”
“Her guidance, vision, and sheer talent have elevated our employer branding to a completely new level.”
