Rowark Advisory: Humanising Civil Engineering Consultancy
Rowark Advisory is a new civil engineering consultancy led by industry heavyweights, advising on major infrastructure projects. With a commitment to advising with integrity, they needed imagery that reflected their expertise, credibility, and distinct approach.
In an industry dominated by faceless corporate visuals, they wanted to stand out, to put the people behind the decisions front and centre. One Great George Street, the heart of UK infrastructure decision-making, provided the perfect setting to establish their presence.
The Challenge: Breaking Away from the Corporate Mould
Civil engineering consultancy is built on trust, expertise, and leadership, yet the industry often relies on lifeless, impersonal photography. Rowark Advisory needed visuals that:
✔ Put their people front and centre – Showing confidence, credibility, and approachability.
✔ Provided real context – Showcasing who they are, what they do, and where they operate.
✔ Created a distinct, high-impact identity – Breaking away from the predictable corporate aesthetic.
They weren’t just launching a business. They were establishing a legacy.
The Strategy: Presence, Context, and Authority
✔ Executive environmental portraits – Not just headshots, but powerful, authentic imagery that reflects leadership and expertise.
✔ Constructed reality – Moments of strategic discussion, problem-solving, and collaboration that bring their work to life.
✔ A setting that speaks volumes – One Great George Street was integral to reinforcing their position at the centre of the industry.
This was about humanising civil engineering consultancy—making their expertise tangible and their identity unmistakable.
The Impact: A Bold First Impression
✔ A website with real impact – Instantly setting Rowark & Wright apart.
✔ A strong, human identity – Professional yet personal, conveying trust and authority.
✔ A foundation for growth – A visual identity that will evolve with them as they scale.
Because in a world of faceless corporate imagery, it’s the people behind the decisions that matter.
Let’s see if we can help your brand..
Kind Words
“We were looking to launch our new consulting business majoring on our beliefs in advice with integrity, and we looked to Sophie to achieve this with content that truly reflects this narrative. We found Sophie the consummate professional, you feel as if you are in the presence of a great photographer. Her work was outstanding, giving us exactly what we needed. We are looking forward to taking Sophie on the journey with us as we grow Rowark & Wright. Thank you.”